Retail
- Counted at
- Each shopfront and store entrance
- Reported as
- Passers-by and store visits by day and hour
What it backs
- Staff to real demand
- Find the conversion gap
- Compare stores fairly
- See what draws shoppers in
Footfall data, set up for your industry.
Stores, shopping centres, advertising sites, events, venues and town centres all run on the same people counting. What changes is where the sensors go, what the reports measure and the decisions they back.
- Industries
- 8
- Venues counted
- 150+
- Customers
- 75+
Find your industry
Schematic drawings, not surveys-
Retail
Stores and parades
-
Shopping Centres
Malls, arcades and retail parks
-
Property Management
Portfolios and mixed-use estates
-
Outdoor Advertising
Roadside and street panels
-
Events and Festivals
Festival and event sites
-
Venues and Attractions
Venues and visitor attractions
-
Local Authorities
Town and city centres
-
BIDs and Town Teams
BID and town team areas
Same sensors, set up your way.
The counting is the same everywhere. What changes by industry is where the sensors go, what the reports measure and the decisions they back. Pick yours to see how it works.
Shopping Centres
- Counted at
- Every entrance and zone
- Reported as
- Visitor numbers by entrance and zone, by day and hour
What it backs
- Back up leasing conversations
- Report to owners and investors
- Measure events and marketing
- Run the centre around real demand
Solutions for centre managers
- Footfall Analytics Continuous counting at every entrance and zone, with reporting by day and hour, so tenants and investors see real visitor numbers.
- Parking Combined monthly reporting for the centre's car parks across every payment provider, ready to share with owners and investors.
- WiFi Free WiFi for shoppers that builds a list of opted-in visitors, offered alongside footfall counting from the same team.
Property Management
- Counted at
- Every site and entrance
- Reported as
- Visitor numbers for each asset, by day and hour
What it backs
- Back lettings and rent reviews
- Shape the tenant mix
- Compare assets across a portfolio
- Report performance to owners
Solutions for property managers
- Footfall Analytics Continuous counting at every site and entrance, with reporting by day and hour, so lettings, rent reviews and owner reports rest on real visitor numbers.
- Parking Combined reporting for the car parks across your portfolio, whichever payment providers each site uses, ready to share with owners.
Outdoor Advertising
- Counted at
- Each advertising site
- Reported as
- Measured impressions by day and hour
What it backs
- Price sites on evidence
- Sell the busiest hours
- Report to advertisers
- Compare sites across your estate
Solutions for media owners
Events and Festivals
- Counted at
- Each area of the site
- Reported as
- Footfall by hour, dwell time and journeys between areas
What it backs
- Footfall in every area
- Dwell time where it matters
- Journeys between areas
- Rent for a single event
Solutions for event organisers
- Footfall Analytics Sensors in each area of your site count footfall by hour, measure dwell time and track journeys between areas. Rent them for a single event or install them at a permanent site.
- Parking Parking transactions and income for your event car parks, combined across every payment provider and filtered to the event dates.
Venues and Attractions
- Counted at
- Each area of the venue
- Reported as
- Footfall by hour, dwell time and routes around the site
What it backs
- Dwell time in every area
- Footfall by area and hour
- Journeys around the site
- Proof for every change
Solutions for venues and attractions
- Footfall Analytics Sensors in each area of your venue count footfall by hour, measure dwell time and track journeys between areas, so you can see where visitors actually spend their time.
- Parking Reporting on your visitor car parks, combined across every payment provider and filtered to any date range.
- WiFi Free WiFi for visitors that builds a list of opted-in guests to invite back, offered alongside footfall counting from the same team.
Local Authorities
- Counted at
- Agreed points across the town centre
- Reported as
- Footfall by day and hour, with the change over time
What it backs
- Set a baseline
- Measure what works
- Back bids and reports
- Plan with partners
Solutions for councils
- Footfall Analytics Continuous footfall counting and reporting across your town centre, the evidence to target investment and prove what it achieved.
- Parking One monthly report across every council car park and payment provider, ready for members in minutes rather than days of work in Excel.
- WiFi Public WiFi for your town centre that builds a list of opted-in visitors, offered alongside footfall counting from the same team.
BIDs and Town Teams
- Counted at
- Agreed points across your BID or town team area
- Reported as
- Footfall reports for levy payers, members and your board
What it backs
- Set a baseline
- Measure every event
- Report back to members
- Build the renewal case
Solutions for BIDs and town teams
- Footfall Analytics Continuous footfall counting and reporting across your area, the evidence behind every report to levy payers and members.
- Parking One report on the car parks across your area, combined across every payment provider, to share with your board and partners.
- WiFi Public WiFi for your area that builds a list of opted-in visitors for member businesses to reach, offered alongside footfall counting.
Footfall first, with parking and WiFi alongside.
Footfall Analytics is used in every industry we serve. Parking reporting is sold on its own to anyone who runs a car park, and WiFi is offered alongside footfall where a location needs it.
-
Used in every industry
Footfall Analytics
Footfall Analytics counts visits to your location live and continuously, and turns the counts into reporting by day and hour, so every decision about the location rests on evidence.
- How many people come
- When they come
- Where they go, and how long they stay
- What changed
- Evidence you can share
-
Sold on its own
Parking
Upload the exports from each of your parking payment providers and get one combined, finished report within seconds. Pick any date range, filter to one car park or a group of sites, and share it with members and senior stakeholders as it is.
- Monthly reporting in minutes, not days
- Every provider in one view
- More in-depth reporting
- Reports ready to share
- Current when you share it
-
Offered alongside footfall
WiFi
Visitors get free WiFi across your town centre, shopping centre or attraction. You get a growing list of people who have opted in to hear from you, and a dashboard of how many connect, how long they stay and how many come back. GDPR compliant, and run by the team that counts your footfall.
- A list of visitors who want to hear from you
- Bring them back
- Free WiFi across the space
- How many visitors connect
- Who your visitors are
- How long they stay
- Who comes back
See footfall data for your location
A short walkthrough of the dashboard and reports you would work with, whatever your industry.
Walkthrough video coming soon
Questions about who it's for
ProximityFutures counts footfall for any location where knowing how many people come, and when, changes the decision.
Which industries does ProximityFutures work with?
Retailers, shopping centres, property managers, outdoor advertising media owners, event and festival organisers, venues and attractions, local authorities, and BIDs and town teams. Each has its own page showing how footfall data is set up for it.
Is footfall data only for town centres?
No. The same people counting works at store entrances, shopping centre zones, advertising sites, event areas and the rooms of a venue. What changes is where the sensors go and what the reports measure.
What changes from one industry to another?
Where the sensors go and how the results are reported. A retailer sees store visits by hour, a media owner gets measured impressions at each site, and an event or venue sees footfall, dwell time and journeys between areas.
Which solution do I need?
Most customers start with Footfall Analytics, which every industry on this page uses. Parking reporting, sold on its own, combines the data from every payment provider into one report for anyone who runs a car park. Public WiFi is offered alongside footfall for town centres, shopping centres and attractions.
Can we rent sensors for a single event?
Yes. Event and festival organisers can rent sensors for a single event, or install them at a permanent site.
Does footfall counting identify people?
No. Footfall reporting gives you counts and trends, not information about who people are.
My industry isn't listed. Can you still help?
Possibly. If knowing how many people come to your location, and when, would change a decision you make, get in touch and we can talk it through.