See where visitors spend their time.
Ticket sales tell you how many people came. Footfall and dwell time in each area show where they went, how long they stayed and how they moved around, so staffing, layout and investment follow where visitors actually spend their time.
Ticket sales stop at the entrance.
Ticketing tells you how many visitors came through the door. It cannot tell you which spaces they went to once inside, or how long they stayed in each one.
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You know the total, not the favourites
Ticket and gate data gives a daily total, so the most popular areas get judged on what staff notice rather than on what visitors do.
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Busy is not the same as popular
A space can look crowded because everyone walks through it. Only dwell time shows which areas hold people and which they pass straight by.
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Investment rests on hunches
New exhibits, refits, catering and retail placement get planned without knowing where visitors really spend their visit.
Where visitors go, and how long they stay.
Sensors in each area of your venue count visitors by hour and measure how long they stay. Working together, they show the routes people take around the site. It runs on the same sensor network that already counts more than 150 venues for over 75 customers.
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Dwell time in every area
See how long visitors spend in each gallery, exhibit, attraction, garden or cafe, so you know which spaces hold attention and which people only pass through.
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Footfall by area and hour
Counts for each entrance, zone and space, so staffing, cleaning and opening hours follow real visitor patterns rather than the daily total.
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Journeys around the site
Multiple sensors show the routes visitors take from one area to the next and which paths are busiest, so layout and signage follow real flows.
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Proof for every change
Compare an area before and after a new exhibit, refit or layout change to see whether it drew more people in and kept them there longer.
Solutions for venues and attractions
- Footfall Analytics Sensors in each area of your venue count footfall by hour, measure dwell time and track journeys between areas, so you can see where visitors actually spend their time.
- Parking Reporting on your visitor car parks, combined across every payment provider and filtered to any date range.
- WiFi Free WiFi for visitors that builds a list of opted-in guests to invite back, offered alongside footfall counting from the same team.
See where visitors spend their time
A short walkthrough of the dashboard and reports your operations and commercial teams would see.
Walkthrough video coming soon
Questions venues and attractions ask
Footfall analytics for venues and attractions shows which areas visitors go to, how long they stay and how they move around, so you can plan staffing, layout and investment on where people actually spend their time. It works alongside your ticketing, not instead of it.
We already sell tickets. Why measure footfall too?
Tickets tell you how many people came in. Footfall and dwell time data shows where they went once inside and how long they stayed in each area, which ticketing cannot see.
What is dwell time, and why does it matter?
Dwell time is how long visitors stay in an area. It separates the spaces people choose to spend time in from the ones they only walk through, which a visitor count on its own can hide.
Can you show which areas of our venue are most popular?
Yes. With sensors in each area, you can compare footfall and dwell time across galleries, exhibits, attractions, cafes, shops and outdoor spaces, by hour and by day.
Can we see how visitors move around the site?
Yes. Each phone's identifier is hashed into a scrambled code, and when the same code is picked up by sensors in different areas, the data shows where visitors came from, where they went next and which routes are busiest. The more areas covered, the fuller the picture.
Does it work at free or unticketed sites, such as parks?
Yes. Counting does not depend on tickets, so parks, gardens, free museums and other open sites get footfall, dwell time and journey data too.
Can we measure the effect of a new exhibit or layout change?
Yes. Compare footfall and dwell time in an area before and after the change to see whether it drew more people in and kept them there longer.
Can we rent sensors rather than install them?
Yes. Sensors can be rented for a temporary exhibition, a season or a trial, with hire terms agreed for each venue, or installed permanently.
Does measuring dwell time identify visitors?
No. Each phone's identifier is hashed, replacing it with a scrambled code, as part of how we comply with GDPR, and footfall, dwell time and journeys are reported as totals and trends, such as how long visitors stayed in an area on average, not information about who people are. We will take your data protection team through how the data is collected and handled as part of setting up.