Free public WiFi that builds your visitor email list.
Visitors get free WiFi across your town centre, shopping centre or attraction. You get a growing list of people who have opted in to hear from you, and a dashboard of how many connect, how long they stay and how many come back. GDPR compliant, and run by the team that counts your footfall.
Public WiFi dashboard
Sample data- New marketing contacts
- 1,166
- Connections
- 4,860
- Average stay
- 36 min
- Returning
- 41%
| Area | Connections | Avg stay |
|---|---|---|
| Main street AP1, AP2 | 2,140 | 31 min |
| Market square AP3 | 1,620 | 52 min |
| East entrance AP4 | 1,100 | 24 min |
Connections by day Sat 1,090
Opted in to marketing 24%
What public WiFi gives your location.
Every visitor who signs in can opt in to hear from you, so free WiFi builds a marketing list of people who actually came to your location. You also see who they are, how long they stay and whether they come back.
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A list of visitors who want to hear from you
Visitors opt in to marketing when they sign in and set their own preferences. Each one is a real visitor to your location, with consent to contact them.
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Bring them back
Opted-in visitors get a welcome email and land on a page of local offers or events, and you can keep promoting the location to them after they leave.
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Free WiFi across the space
Visitors connect in the street, the mall or the grounds, signing in once with a few details.
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How many visitors connect
Connections and visitor numbers, live and over time, so you can see how busy the network is.
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Who your visitors are
Gender, age range and home town for the visitors who sign in, so you know who your location attracts and how far they travel.
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How long they stay
Dwell time shows whether people pass through or spend time in the area.
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Who comes back
Returning devices reconnect in one tap, and the dashboard shows how many visitors return.
What's included.
The network, the consented sign-in that builds your list, the dashboard and the safeguards, installed and run by one team.
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A network across your location
Access points across your town centre, shopping centre or attraction, from a team with years of experience building robust high street networks. Extra access points can go inside shops for a small fee.
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The internet connection
We prefer to supply the connection ourselves, and can work with one you already have.
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Consented sign-in, fed into your email marketing
Visitors sign in with minimal details, choose whether to hear from you and set their preferences. Opted-in visitors flow straight into your email marketing system or a third-party tool, and land on a page you choose.
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A dashboard
Visitor numbers, connections, dwell time, returning visitors and visitor demographics (gender, age range and home town), live and historic, with heatmaps of where people connect.
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Web filtering
Unsuitable sites are blocked, so the network is safe for families to use. We are a Friendly WiFi approved provider.
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GDPR compliant
Visitors choose what they share and whether to hear from you. We take your data protection team through how the data is handled.
Who uses WiFi
Town centres, shopping centres and attractions that want free WiFi for their visitors, and a list of those visitors they can invite back.
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Shopping Centres
Free WiFi across the centre that builds a list of opted-in shoppers, so you and your tenants can reach them with offers and events. -
Venues and Attractions
Free WiFi for visitors that builds a list of opted-in guests to invite back for new exhibits and events. -
Local Authorities
Free WiFi across the town centre that builds a list of opted-in visitors to promote it to, with insight to set beside your footfall data. -
BIDs and Town Teams
Free WiFi for your area that builds a list of opted-in visitors, so member businesses can reach them with offers.
Already running on our WiFi.
Councils and BIDs across the UK run free public WiFi from ProximityFutures in their town and city centres.
- East Suffolk Council
- Stockport Metropolitan Borough Council
- Loughborough BID
- Hereford BID
- Penzance BID
- and many more
What visitors see when they connect.
Visitors join the network and sign in once on a page like this, choosing whether to hear from you. Every sign-in feeds the portal, which has dozens of reports on who connects, when and for how long. The connections report is one of them.
See it in action
A short walkthrough of what the data looks like once it's in your hands.
Walkthrough video coming soon
Questions buyers ask
Public WiFi from ProximityFutures, ElephantWiFi, is free for visitors and covers town centres, shopping centres and attractions. Visitors can opt in to marketing when they sign in, which builds a consented email list for whoever runs the location.
What is public WiFi from ProximityFutures?
Free WiFi that visitors can use across a town centre, shopping centre or attraction, installed and run for whoever manages the location.
Is this ElephantWiFi?
Yes. ElephantWiFi is the public WiFi from ProximityFutures, installed and run by the same team that counts your footfall.
Who uses it?
Councils and business improvement districts across the UK, including East Suffolk Council, Stockport Metropolitan Borough Council, Loughborough BID, Hereford BID and Penzance BID.
Can we collect visitor emails for marketing?
Yes. Visitors can opt in to hear from you when they sign in, and set their own preferences. Opted-in visitors flow into your email marketing system or a third-party tool, ready for welcome emails, offers and event news.
Is it free for visitors?
Yes. Visitors connect for free, signing in once with a few details. Returning devices reconnect in one tap.
Is it GDPR compliant?
Yes. Visitors sign in with minimal details, and only those who opt in are added to your marketing list. We take your data protection team through how the data is collected and handled as part of setting up.
What does the dashboard show?
Visitor numbers, connections, dwell time and returning visitors, live and over time, with heatmaps of where people connect. It also shows the gender, age range and home town of visitors who sign in.
Can we use it to promote local businesses?
Yes. Visitors who opt in can receive a welcome email and be taken to a landing page with local offers or events, through your own email marketing system or a third-party tool.
Does it block unsuitable content?
Yes. Web filtering blocks unsuitable sites as standard, so the network is safe for families. We are a Friendly WiFi approved provider, the safe certification standard for public WiFi.
Can coverage reach inside shops?
Yes. Extra access points can be added inside shops for a small fee.
Do we need to supply the internet connection?
No. We prefer to supply it, but can work with a connection you already have.
How does WiFi work with footfall counting?
They are offered together, by the same team. Footfall counting measures everyone who visits, while WiFi tells you more about the visitors who connect and gives you a way to reach them.