Know what your town centre needs, and prove it.
ProximityFutures gives economic regeneration teams continuous footfall data for their town centre, so you can see what is changing, target investment and show members and funders what it achieved.
Most councils can't see what their town centre needs.
Without independent footfall data, change shows up late, spending rests on opinion, and the impact of regeneration work is hard to prove.
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Change shows up too late
Shifts in how many people visit, and when, are only noticed once units empty or traders start to complain.
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Spending rests on opinion
Public realm, events and marketing budgets get allocated without a baseline to judge them against.
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Impact is hard to prove
Members, funders and government programmes ask for evidence of results, and anecdote doesn't stand up.
Evidence for every town centre decision.
Continuous counts at agreed points across your town centre, turned into reporting your team can act on and share.
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Set a baseline
Know typical footfall at each counting point, by day and hour, before you invest.
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Measure what works
Compare market days, events, works and campaigns against that baseline to see what changed.
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Back bids and reports
Use independent counts as evidence in funding bids, committee reports and programme evaluations.
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Plan with partners
Share the same numbers with your BID, town team and traders, so everyone works from one picture.
Solutions for councils
- Footfall Analytics Continuous footfall counting and reporting across your town centre, the evidence to target investment and prove what it achieved.
- Parking One monthly report across every council car park and payment provider, ready for members in minutes rather than days of work in Excel.
- WiFi Public WiFi for your town centre that builds a list of opted-in visitors, offered alongside footfall counting from the same team.
See footfall data for your town centre
A short walkthrough of the dashboard and reports a regeneration team works with.
Walkthrough video coming soon
Questions councils ask
Footfall data shows a council how many people visit each part of its town centre, and when, as counts and trends rather than information about individuals.
What can footfall data tell a council?
How many people visit your town centre, at each counting point, by day and hour. Over time it shows trends, so you can see what is changing and judge the effect of anything you do.
How is footfall counted?
Sensors at agreed counting points across your town centre pick up the WiFi signals phones send out (probe requests) and count visits continuously. The counts feed a dashboard and reports your team can use, so there is no manual survey to organise.
Does footfall counting identify individuals?
Footfall reporting gives you counts and trends, not information about who people are. We will take your data protection team through how the data is collected and handled as part of setting up.
Can we use the data in funding bids and committee reports?
Yes. Independent footfall counts are evidence you can cite in funding bids, committee and cabinet reports, and evaluations of regeneration programmes.
Can footfall show whether an event or market day worked?
Yes. Compare footfall on the day with a typical day at the same counting points to see how many extra visits it brought and where they went.
Do you work with BIDs and town teams as well as councils?
Yes. Many town centres are run in partnership, and the same footfall data can be shared with your BID or town team so everyone works from one set of numbers.
Do you offer public WiFi for town centres?
Yes. Public WiFi for town centres is available alongside footfall counting, from the same team, and visitors can opt in to hear from you when they sign in.