Prove the impressions every site delivers.
Measured impressions at your advertising sites, by day and hour, so you can price inventory on evidence and show advertisers what their campaign delivered.
Advertisers are asking for proof.
Advertisers and agencies want to know how many impressions a site really delivers. Without measured counts, rate cards, renewals and reports rest on estimates.
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Rate cards rest on estimates
Pricing a site on modelled audience figures makes it harder to hold the rate when a buyer pushes back.
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Campaigns end without a count
Advertisers want to know how many impressions their site delivered while the campaign ran, and an estimate makes the renewal conversation harder.
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Every site looks the same on paper
Without impressions measured at each location, it is hard to tell which sites deliver the most and which are priced too low.
Measured impressions behind every site.
Sensors count the pedestrians and vehicles passing each site, by day and hour, so pricing and reporting rest on measured impressions. It runs on the same live sensor network that already counts more than 150 venues for over 75 customers.
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Price sites on evidence
Set and defend rate cards with measured impressions at each site, and see which sites deliver the most.
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Sell the busiest hours
Impressions by hour and day show when each site is busiest, so digital slots can be priced and sold around real demand.
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Report to advertisers
Show advertisers and agencies the impressions their site delivered while the campaign ran, set against a typical period.
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Compare sites across your estate
Impressions for every site sit in the same reporting, so you can compare locations side by side and spot sites that are under-priced.
See measured impressions for your sites
A short walkthrough of the dashboard and reports your sales and planning teams would work with.
Walkthrough video coming soon
Questions media owners ask
Measured impressions show a media owner how many people pass each advertising site, and when, so you can price inventory on evidence and prove delivery to advertisers.
What are measured impressions for outdoor advertising?
A count of the people passing an advertising site, by day and hour, counted at your site. Impressions are measured on a per-ad basis, so each advertisement gets its own count rather than a share of a site-wide estimate.
What counts as an impression?
Each person passing your site, on foot or in a vehicle, with the opportunity to see it. Pedestrians are counted directly, and the people in each counted vehicle are estimated from an average number of passengers. It is a measure of the audience passing a site, not of whether each person looked at the advertising.
Can measured impressions sit alongside industry audience figures?
Yes. Industry audience figures are modelled estimates. These impressions are counted at your site, so you can show buyers how many people passed it in a given week or campaign.
Can we report impressions for a single campaign?
Yes. Take the impressions for the dates a campaign ran and compare them with a typical period, so the advertiser sees what their site delivered.
Can advertisers see how their own ads are performing?
Yes. Each advertiser gets their own login to view the impressions their ads are delivering, so they can check performance whenever they like without waiting for a report.
Can you count vehicles as well as pedestrians?
Yes. Sites can have both vehicles and pedestrians counted. Each vehicle is converted into impressions using an average number of passengers, so roadside panels are measured on the people in passing traffic as well as the people on foot.
Can you show how long people stay near a site?
Yes. Dwell time shows how long people stay near each site, so you can show advertisers where audiences linger, such as at bus stops, stations and shopping areas, rather than pass straight by.
Can impressions help price digital screens by time of day?
Yes. Impressions by hour show when each site is busiest, so you can see which slots deliver the most and price them to match.
How are impressions counted?
Sensors at agreed counting points near each site count pedestrians, and vehicles where needed, continuously. The counts feed a dashboard and reports your team can use, with no manual surveys to organise.
Does counting impressions identify people?
No. Reporting gives you counts and trends, not information about who people are. We will take your data protection team through how the data is collected and handled as part of setting up.